200+
Audits Completed
150+
Avg Checkpoints per Audit
48hr
Turnaround Time
100%
Actionable Recommendations

Audit Coverage

What our ecommerce SEO audit covers

We examine every layer of your store's SEO performance to identify exactly what's holding you back and where the biggest revenue opportunities exist.

Technical SEO Analysis

Deep technical crawl of your entire store to uncover indexation issues, crawl budget waste, site speed problems, and architecture flaws.

  • Crawlability & indexation audit
  • Core Web Vitals assessment
  • Mobile usability check
  • Canonical & hreflang review

Product Page Audit

Evaluate product page optimization across titles, descriptions, images, schema markup, and internal linking.

  • Title tag effectiveness
  • Product description quality
  • Image optimization status
  • Schema markup completeness

Category Architecture Review

Analyze your category structure for SEO effectiveness, keyword targeting, and user navigation flow.

  • Category hierarchy analysis
  • Internal linking structure
  • Faceted navigation impact
  • Cannibalization detection

Keyword Gap Analysis

Identify high-value keywords your competitors rank for that you're missing, along with quick-win opportunities.

  • Competitor keyword comparison
  • Missing keyword opportunities
  • Quick-win identification
  • Buyer intent mapping

Content Evaluation

Assess the quality, relevance, and SEO effectiveness of your existing content across product, category, and blog pages.

  • Thin content identification
  • Duplicate content detection
  • Content gap analysis
  • Blog effectiveness review

Site Speed & Performance

Detailed performance audit measuring load times, rendering efficiency, and resource optimization.

  • Page load time analysis
  • Resource optimization review
  • Third-party script impact
  • Server response evaluation

Audit Process

How our ecommerce SEO audit works

Step 01

Information Gathering

We collect access to your analytics, Search Console, and store backend. We also discuss your business goals, target markets, and competitive landscape to ensure the audit is aligned with your priorities.

Step 02

Technical Crawl & Analysis

Our team runs a comprehensive technical crawl of your store, analyzing every URL for indexation issues, speed problems, broken links, redirect chains, and schema errors. We check 150+ technical checkpoints.

Step 03

On-Page & Content Review

We manually review product pages, category pages, and content for optimization quality, keyword targeting, and user experience. This goes beyond automated tools to catch issues only an experienced eye would find.

Step 04

Competitor & Keyword Analysis

We benchmark your store against top-ranking competitors to identify keyword gaps, content opportunities, and link building targets. This reveals exactly where you can gain market share.

Step 05

Deliverable & Strategy Session

You receive a detailed audit report with prioritized recommendations, estimated revenue impact for each initiative, and a strategic roadmap. We walk you through every finding in a dedicated strategy session.

Audit Deliverables

What you receive in your audit report

Every audit comes with a comprehensive report and hands-on strategy session.

Executive Summary

  • Overall SEO health score
  • Top 10 priority issues
  • Revenue opportunity estimate
  • Competitive positioning overview

Technical Report

  • Full crawl analysis
  • Indexation issues list
  • Site speed audit
  • Mobile usability report

On-Page Analysis

  • Product page scorecards
  • Category page evaluations
  • Schema markup audit
  • Content quality assessment

Keyword Opportunities

  • Keyword gap analysis
  • Quick-win keyword list
  • Competitor keyword matrix
  • Intent-mapped keyword targets

Competitor Benchmarks

  • Top competitor analysis
  • Backlink gap report
  • Content gap analysis
  • Market share estimates

Prioritized Roadmap

  • Impact vs. effort matrix
  • Month-by-month action plan
  • Revenue projections
  • Resource requirements

Audit Impact

Audit findings led to 180% organic traffic growth

The Challenge

An ecommerce store with 8,000 products had been investing in SEO for over a year with minimal results. They suspected technical issues but couldn't pinpoint what was wrong. Previous audits from other agencies were surface-level and lacked actionable specifics.

Our Solution

Our comprehensive audit revealed that 60% of product pages were not being indexed due to crawl budget waste from faceted navigation, 2,000+ pages had duplicate content issues, and their category architecture was cannibalizing keywords across multiple pages. We delivered a prioritized 6-month roadmap.

Results Achieved

180%
Organic traffic growth post-audit
8 months
4,800+
Newly indexed product pages
3 months
2,100
Duplicate content issues resolved
2 months
156%
Organic revenue increase
8 months

Audit Pricing

Ecommerce SEO audit packages

Essential Audit

$1,500

One-time comprehensive audit for stores with up to 1,000 products.

  • Technical SEO crawl & analysis
  • Product page evaluation (sample)
  • Category architecture review
  • Keyword gap analysis
  • Competitor benchmarking (3 competitors)
  • Prioritized action plan
  • 60-minute strategy session
Most Popular

Growth Audit

$3,000

In-depth audit for established stores with up to 10,000 products.

  • Everything in Essential, plus:
  • Full product page audit
  • Backlink profile analysis
  • Content gap analysis
  • Site speed deep dive
  • Competitor benchmarking (5 competitors)
  • Revenue impact projections
  • 90-minute strategy session
  • 30-day email support for questions

Enterprise Audit

Custom

For large catalogs with 10,000+ products and complex architectures.

  • Everything in Growth, plus:
  • Unlimited product coverage
  • International SEO analysis
  • Multi-domain review
  • Custom crawler configuration
  • Stakeholder presentation
  • Implementation support roadmap
  • Ongoing advisory availability
He helped us with market research, define the right topics along with the content brief and SEO framework. He did an extensive site audit and helped us weed out the loopholes. This helped us scale our traffic and improved our Google ranking.
Shubhangi
Content, Adapt.io

FAQ

Ecommerce SEO audit FAQ

An ecommerce SEO audit is specifically designed for online stores. It covers ecommerce-specific issues like product page optimization, category architecture, faceted navigation management, crawl budget for large catalogs, product schema markup, and revenue-focused keyword analysis. A generic SEO audit misses most of these critical areas.
Our standard turnaround is 5-7 business days for Essential and Growth audits. Enterprise audits with larger catalogs typically take 10-14 business days. We begin work within 48 hours of receiving access to your analytics and store backend.
We need view access to Google Analytics 4, Google Search Console, and your ecommerce platform backend (for product counts, category structure, and technical settings). We also request access to any existing SEO tools you use. All access is handled securely.
The audit deliverable is a comprehensive report with prioritized recommendations. Implementation is not included in the audit price. However, many clients transition to one of our monthly SEO plans for ongoing implementation. If you prefer, we can also provide the audit to your in-house team for execution.
Yes, the audit report is yours to use however you see fit. Many clients use our audit as a second opinion or as a brief for their in-house team. The recommendations are detailed enough for any competent SEO professional to implement.
Even if you suspect specific problems, a comprehensive audit often reveals issues you did not anticipate. More importantly, it prioritizes everything by revenue impact so you fix the most valuable problems first. The audit pays for itself by preventing wasted effort on low-impact changes.

Ready to Uncover Opportunities?

Get your ecommerce SEO audit

Find out exactly what's holding your store back in search results. Our audit delivers a clear, prioritized roadmap for organic revenue growth.